Shawn Seet Director

30 Seconds is the story of Martin, a middle-aged creative director whose life is one big ad campaign—except instead of selling products, he’s selling his sanity. Each episode throws him into a new absurd pitch: beauty products, fast food, even cancer (because why not?). Meanwhile, Martin’s stress levels hit hallucination mode, and suddenly he’s living inside his own ads like some kind of deranged Don Draper meets Alice in Wonderland. Enter Marion, the car company rep who’s equal parts nemesis and accidental therapist, because nothing says “professional relationship” like passive-aggressive notes and shared existential dread. It’s 30 Rock meets Mad Men on a caffeine bender—zany, surreal, and painfully human.